Print Media and How We Use It

Purpose

• Evaluate the most effective print media for our purposes
• Ensure that the appearance of advertising in print media meets our corporate identify and the requirements of our message
• Ensure that deadlines for submission of copy are met

Background

Print media is not always the most effective form of advertising.  Unless it is sufficiently controlled and targetted as to message and appearance, it can be highly ineffective or even damaging.  This procedure should identify the most effective print media for our business as well as identifying the minimum requirements of our advertising layout and design.

Scope

advertising staff, marketing manager

Procedure

Use this procedure to identify your preferred print media and items such as contacts, deadlines, standard layout and design issues etc.

Refer to a resource in the attached documents called “Company Profile” for a sample of what you might supply to more high end customers and the like.  Whilst this document is issued in PDF format, you are welcome to utilise the format and style of the document for your own purposes.  A blank Word Document with pointers is also included for your use.

Outcome

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What you will need before you begin

Steps

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Tips

Any tips learnt from previous experiences that should be passed on – delete this section if not needed

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Traps

Any traps to avoid learnt from previous experiences that should be passed on – delete this section if not needed

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